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Heitlinger Hof Partners with 59club to Enhance Guest Experience and Drive Cross-Selling Opportunities

Thursday March 6, 2025

Heitlinger Hof, a premier luxury resort in Southern Germany’s Kraichgau region, has formed a new partnership with 59club, the global leader in customer service assessment and sales performance optimization. The collaboration, directed by Warren and Christine Jacklin, Owners and Managers of Heitlinger Hof, will see the implementation of mystery guest testing and tailored service improvement strategies to enhance both hotel and golf operations, while driving cross-selling opportunities for guests.

Renowned for its seamless blend of high-end hospitality, golf, and wine experiences, Heitlinger Hof is set amidst the stunning backdrop of biodynamic vineyards and offers a luxurious spa, gourmet dining, and exclusive wine tastings. Under the ownership of the Jacklins, the resort has consistently maintained a reputation for delivering superior guest experiences (Heitlinger Genusswelten).

With 59club’s support, Heitlinger Hof will deepen its commitment to service excellence through a detailed assessment of guest interactions and service touchpoints. By using 59club’s renowned mystery tests, the resort aims to maximize guest satisfaction and leverage cross-selling opportunities across its various offerings.

Warren and Christine Jacklin, Owners and Managers of Heitlinger Hof, commented on the partnership:

“We are delighted to collaborate with 59club to take our service standards to the next level. By viewing our resort through the lens of our guests, we will continue to enhance their experience and increase opportunities for cross-selling across our hotel, golf, and wine offerings.”

James Jewell, Director of 59club Central & East, added:

“Heitlinger Hof is a truly special property with a unique combination of experiences. We are excited to support Warren and Christine in their efforts to elevate customer service across the resort and ensure that every guest enjoys a seamless, first-class experience.”

This collaboration underscores Heitlinger Hof’s dedication to maintaining its leadership in luxury hospitality, blending world-class service with unmatched amenities.

About Heitlinger Hof:
Heitlinger Hof is a luxury resort in Germany’s Kraichgau region, offering a seamless blend of high-end hospitality, golf, and wine experiences. Surrounded by biodynamic vineyards, the resort features a spa, gourmet dining, and exclusive wine tastings, delivering exceptional guest experiences.
[Heitlinger Genusswelten]

About 59club:
59club is the global leader in customer service benchmarking and sales performance analysis for the golf, leisure, and hospitality industries. Through mystery shopping, training, and data-driven insights, 59club helps businesses elevate service excellence and optimize revenue opportunities.
[59club]

James Jewell, Geschäftsführer, 59club Central Europe & East

james.jewell@59club.com; +49 (0) 1744050697

59club Broschüre

Tuesday April 23, 2024

New Venue Announcement – Costa Navarino

59club Europe South is thrilled to announce COSTA NAVARINO as its newest partner venue

The prestigious resort is nestled in the enchanting region of Messinia, southwest Greece. Boasting a breathtaking golf experience, Costa Navarino features four exceptional golf courses: The Dunes, The Bay, The International Olympic Academy & The Hills Course. The resort also offers unparalleled accommodation options including: The Westin Resort, The Romanos, W Costa Navarino & the Mandarin Oriental.

By joining forces with 59club Europe South, Costa Navarino gains access to a wealth of customer experience data spanning its four magnificent golf courses and hotels, therefore, providing incredible insight into the holistic journey of its patrons. This invaluable resource empowers the team to continuously enhance the customer journey in their vision & push the boundaries on unforgettable experiences.

We are delighted to partner with Costa Navarino and look forward to working David Ashington & his team, as well as contributing to the ongoing success and excellence of Costa Navarino’s golf and hospitality offerings.

Die Eminent Collection

Tuesday December 19, 2023

In die Eminent Collection werden die leistungsstärksten Häuser und Führungskräfte aufgenommen, die über einen langen Zeitraum hinweg die höchsten Standards im Kundenservice erreicht haben.

Die Berechtigung zur Aufnahme in die Eminent Collection basiert ausschließlich auf den Leistungen im Rahmen der 59club Service Excellence Awards, die über einen Zeitraum von mindestens fünf Jahren vergeben werden. Einzel- und Teamauszeichnungen sowie die Auszeichnung von Immobilien mit der Flagge tragen alle zur Eminent Benchmark of Excellence bei.

59club’s Auszeichnungen für hervorragende Leistungen in Verkauf und Service

Tuesday December 19, 2023

Bei der jährlichen Preisverleihung von 59club werden herausragende Einzelpersonen, Teams, Veranstaltungsorte und Gruppen in der weltweiten Golf- und Gastgewerbebranche ausgezeichnet, die die höchsten Standards im Bereich Kundenservice und Verkaufsleistung erreicht haben.

Die Gold-, Silber- und Bronze-Flaggen, die 59clubs Benchmark für Exzellenz in der Branche sind, werden ebenfalls jährlich verliehen. Diese hochgeschätzten Auszeichnungen würdigen Mitgliedsclubs und Resorts, die hervorragende Einrichtungen für Golfer bereitstellen und das ganze Jahr über den geforderten Standard im Kundenservice erreicht haben.

Die Qualifikation für diese prestigeträchtigen Auszeichnungen erfolgt unvoreingenommen und wird anhand der Ergebnisse eines detaillierten und objektiven Testkaufprogramms ermittelt, bei dem die Erfahrungen gemessen werden, die Mitgliedern, Besuchern und potenziellen Mitgliedern in den Bereichen Golf, Freizeit, Spa, F&B und Hotel geboten werden.

59club Eminent Collection

59club’s spotlight shines as the 2023 Eminent Collection is announced.

The latest properties and leaders from the world of golf & hospitality have been welcomed into 59club’s ‘Eminent Collection’ at two exclusive events, hosted at Trump International Golf Club, Dubai; and at Wentworth Club, England on the 21st and 23rd of November 2023, respectively.

The ‘Eminent Collection’ was established in 2022 to honor long-serving standards of customer service excellence delivered over a minimum of 5 years; with 59club Flag Designations, along with individual and team accolades, all contributing towards the global Eminent benchmark of excellence.

Recognition by 59club is unbiased, independent, and non-subjective, the only industry award of its kind, symbolizing a true badge of honor for those venues and people consistently delivering the finest levels of customer service,during 59club’s vigorous mystery shopper program.

The intimate ceremony, saw 59club welcome nine industry ‘leaders’ who join twenty-two individuals honored with Eminent Status in 2022. The newcomers receiving the enviable Eminent titles were; Casper Schonfeldt, Discovery Land Dubai; Chris Eigelaar, The Belfry; Chris Fitt, Moor Park; Clinton Southorn, Troon; Francisco de Lancastre David, Finca Cortesin; HoussemBelabed, Gleneagles; Jason Adams, Rockliffe Hall; Matt Aplin, Goring & Streatley; and, Scott Fenwick, Gleneagles.

With only one new property having met the demands synonymous with the Eminent Collection in 2023; as Saadiyat Beach Golf Club join twelve existing ‘properties’ from within 59club’s international network. The elite Collection now represents The Belfry Hotel & Resort; The Celtic Manor Resort; Dubai Creek Golf & Yacht Club; Emirates Golf Club; Forest of Arden; Foxhills Club & Resort; Gleneagles; Golf Son Muntaner; The Grove; Rockliffe Hall; Saadiyat Beach Golf Club; Trump International Golf Club, Dubai; and Yas links, Abu Dhabi.

Of the honors, Simon Wordsworth, 59club CEO said; “What an incredible celebration of ‘excellence’! The Collection all came together to welcome our newcomers to this elite group of industry champions, whilst we honored our existing members for a second term. The Eminent Collection is the ultimate accolade we can bestow on any venue or individual, and it remains 59club’s honour and privilege to continue to shine a light on the people who are shaping the direction the industry continues to take, by maximising the experience that every single customer can enjoy.”

59club’s signature partner; Club Car once again extended their commitment to the Collection, in true reflection of their devotion to honor customer service excellence; with both Reesink Toro & Golf Genius also aligning their brands with this unique portfolio of industry professionals.

The Belfry Hotel & Resort
The Celtic Manor Resort
Delta by Marriott, Forest of Arden
Dubai Creek Golf & Yacht Club
Emirates Golf Club
Foxhills Club & Resort
Gleneagles
Golf Son Muntaner
The Grove
Rockliffe Hall
Saadiyat Beach Golf Club
Trump International Golf Club Dubai
Yas Links Abu Dhabi

Andrew Whitelaw, Aronimink Golf Club
Angus Macleod, The Belfry
Anna Darnell, The Grove
Barney Coleman, Burnham & Berrow
Bernat Llobera, Arabella Golf Mallorca
Brad Gould, The Grove
Casper Schonfeldt, Discovery Land Dubai
Chris Eigelaar, The Belfry
Chris Fitt, Moor Park
Chris May, Dubai Golf
Chris Reeve, The Belfry
Clinton Southorn, Troon
Craig Haldane, Gleneagles
Francisco de Lancastre David, Finca Cortesin
Fraser Liston, Forest of Arden
Gary Silcock, Murrayshall
Houssem Belabed, Gleneagles
Jacques Hobson, The Belfry
Jason Adams, Rockliffe Hall
Jim Mckenzie MBE, Celtic Manor
Jonathan Wyer, Rockliffe Hall
Matt Aplin, Goring & Streatley
Phillip Chiverton, The Grove
Rob Rowson, Forest of Arden
Scott Fenwick, Gleneagles
Sean Graham, Foxhills
Simon Howell, Forest of Arden
Stephen Hindle, Worsley Park
Stephen Hubner, Jumeirah Golf Estates
Stuart Collier, Stoke Park
Tom Hughes, The Belfry

Club Study

Tuesday July 18, 2023

Conectando a los gerentes con información de la industria y una red global.

Nuestras encuestas de minutos se utilizan para recopilar respuestas inmediatas y diversas de la red global de 59club, cuyos resultados se analizan para identificar tendencias emergentes y luego se publican días después.

Cada encuesta quincenal destaca conocimientos técnicos, conceptuales y filosóficos de negocios de golf, ocio y hospitalidad en todo el Reino Unido, Europa, Estados Unidos, Canadá, Asia, Medio Oriente, África, Australia y Nueva Zelanda. La visión, colaboración y comunidad que Club Study crea inspirará la curiosidad y, en última instancia, capacitará a los gerentes de club para tomar decisiones informadas basadas en datos.

Se anima a los participantes a enviar preguntas que les gustaría que aparezcan en encuestas posteriores, poniendo a los gerentes de club en control de la dirección que toma el estudio para proporcionar una perspectiva de la industria como ninguna otra.

Informes anteriores han revelado la proporción típica de horas que un gerente de club pasa dentro y fuera de la oficina, la composición de la junta directiva o el grupo directivo de un club, la frecuencia de cambios en el menú de alimentos y bebidas y las respuestas emotivas para determinar el nivel de estrés de un gerente, para brindar una idea general de lo que está por venir.

Actualmente, Club Study es un servicio complementario como parte del compromiso de 59club de apoyar al gerente de club para lograr la Excelencia en el Servicio al Cliente aprovechando la perspicacia, la colaboración y la construcción de comunidad.

Ver ejemplos de informes recientes aquí.

Visita aquí para obtener más información y registrarte.

Club Study

Tuesday July 18, 2023

Conectando a los gerentes con información de la industria y una red global.

Ver ejemplos de informes recientes aquí.

Visita aquí para obtener más información y registrarte.

Prêmios de Excelência em Vendas e Serviço da 59club

Friday June 23, 2023

A cerimônia anual de premiação da 59club reconhece indivíduos, equipes, instalações e grupos destacados na indústria global de golfe e hospitalidade por terem alcançado os mais altos padrões de excelência no atendimento ao cliente e desempenho de vendas.

A qualificação para esses prestigiosos reconhecimentos é imparcial e é determinada por meio de pontuações obtidas por meio de um programa detalhado e objetivo de compras secretas, que avalia a experiência proporcionada aos membros, visitantes e potenciais membros em toda a operação de golfe, lazer, spa, alimentos e bebidas e hotel.

O Padrão de Excelência da Indústria da 59club, suas Distinções de Bandeira de Ouro, Prata e Bronze, também são concedidos anualmente. Esses prestigiosos reconhecimentos homenageiam os clubes e resorts parceiros que oferecem excelentes instalações para que os golfistas desfrutem, além de terem alcançado o padrão de serviço ao cliente exigido ao longo do ano.

Ver os Vencedores dos Prêmios 2023

Premios de Excelencia en Ventas y Servicio de 59club

Friday June 23, 2023

La ceremonia anual de premios de 59club reconoce a los individuos, equipos, instalaciones y grupos sobresalientes dentro de la industria global del golf y la hospitalidad por haber alcanzado los más altos estándares de excelencia en el servicio al cliente y desempeño en ventas.

La calificación para estos prestigiosos reconocimientos es imparcial y se determina mediante puntuaciones obtenidas a través de un programa detallado y objetivo de compras misteriosas, que evalúa la experiencia brindada a los socios, visitantes y posibles socios en toda la operación de Golf, Ocio, Spa, Alimentos y Bebidas y Hotel.

El Referente de Excelencia de la Industria de 59club, sus Distinciones de Bandera de Oro, Plata y Bronce, también se otorgan anualmente. Estos prestigiosos reconocimientos reconocen a los clubes y resorts socios que brindan excelentes instalaciones para que los golfistas disfruten, así como haber alcanzado el estándar requerido de servicio al cliente durante todo el año.

Ver los Ganadores de los Premios 2023

Eminent Collection

Friday June 23, 2023

Los establecimientos y líderes con mejor rendimiento, que han alcanzado los más altos estándares de excelencia en el servicio al cliente a lo largo de muchos años, son invitados a formar parte de “The Eminent Collection”.

La elegibilidad se basa únicamente en los logros obtenidos en los Premios de Excelencia en el Servicio de 59club, evaluando el desempeño durante un mínimo de 5 años. Los reconocimientos individuales y de equipo, junto con las distinciones de establecimientos, contribuyen a establecer el Referente de Excelencia entre los excelentes, midiendo el desempeño durante un mínimo de 5 años.

Vea la Colección Eminent 2023 aquí

Vea la Colección Eminent 2022 aquí

Eminent Collection

Friday June 23, 2023

Estabelecimentos e líderes de alto desempenho, que alcançaram os mais altos padrões de excelência no atendimento ao cliente ao longo de muitos anos, são convidados a fazer parte de “A Coleção Eminente”.

A elegibilidade é baseada exclusivamente nas conquistas obtidas nos Prêmios de Excelência em Serviço da 59club, avaliando o desempenho ao longo de um mínimo de 5 anos. Reconhecimentos individuais e de equipe, juntamente com distinções de estabelecimentos, contribuem para estabelecer o Padrão de Excelência entre os excelentes, medindo o desempenho ao longo de um mínimo de 5 anos.

Veja a Coleção Eminente 2023 aqui

Veja a Coleção Eminente 2022 aqui

Prix d’excellence des ventes et du service de 59club

Thursday June 15, 2023

La cérémonie annuelle de remise des prix de 59club récompense les personnalités, les équipes, les sites et les groupes exceptionnels de l’industrie mondiale du golf et de l’hôtellerie qui ont atteint les normes les plus élevées d’excellence du service à la clientèle et de performance commerciale.

La qualification pour ces distinctions prestigieuses est impartiale et déterminé par les scores obtenus grâce à un programme détaillé et objectif de visites mystère, qui mesure l’expérience offerte aux membres, visiteurs et membres potentiels couvrant l’ensemble des opérations de golf, de loisirs, de spa, de restauration et d’hôtel.

59club, référence de l’industrie de l’excellence décerne également chaque année ses drapeaux Or, Argent et Bronze, ces distinctions très prisées reconnaissent les clubs de membres et les resorts qui offrent d’excellentes installations aux golfeurs, ainsi que le niveau requis de service à la clientèle tout au long de l’année.

Voir les lauréats du prix Europe Sud 2023 cliquer ici

Voir les gagnants 2023 Europe Afrique de l’Ouest et du Nord cliquer ici

Eminent Collection

Tuesday June 13, 2023

The very best performing properties and leaders, having achieved the highest long-serving standards of customer service excellence are invited into The Eminent Collection.

Eligibility is based solely on achievements across the 59club Service Excellence Awards, measuring performances over a minimum of 5 years, with individual and team accolades, along with property flag designations, all contributing towards the Eminent Benchmark of Excellence.

View 2023 Eminent Collection here

View 2022 Eminent Collection here

59club’s Sales & Service Excellence Awards

Monday June 12, 2023

59club’s Annual Awards Ceremony recognises the outstanding individuals, teams, venues, and groups within the global golf & hospitality industry for having achieved the highest standards of customer service excellence & sales performance.

59club’s Industry Benchmark of excellence, it’s Gold, Silver and Bronze Flag Designations are also awarded annually, these highly prized accolades recognise member clubs’ and resorts that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of customer service throughout the year.

Qualification for these prestigious accolades is unbiased; and determined by scores achieved through a detailed and objective mystery shopping program, which measures the experience afforded to members, visitors and prospective members spanning the entire Golf, Leisure, Spa, F&B & Hotel operation.

View the 2024 European Awards Winnres here

View the 2023 Europe South Award Winners here

View the 2023 Europe West & North Africa Winners here

Club Study

Thursday June 8, 2023

Connecting Managers with industry Insight, and a global network.

Our minute surveys are used to collect immediate and diverse responses from 59club’s global network, with results analysed to identify emerging trends and then published days later.

Each fortnightly survey highlights technical, conceptual and philosophical insights from inside Golf, Leisure & Hospitality businesses from across the UK, Europe, USA, Canada, Asia, Middle East, Africa, Australia & New Zealand. The Insight, Collaboration and Community that Club Study creates will inspire curiosity, and ultimately empower Club Managers to make informed data-driven decisions.

Participants are encouraged to submit questions they would like to appear in subsequent surveys, putting Club Managers in control of the direction the study takes to give an industry perspective like no other.

Previous reports have revealed a Club Manager’s typical ratio of hours spent in versus outside the office, the composition of a club’s board or management group, the frequency of F&B menu changes, and emotive responses to pinpoint a manager’s stress level, to provide a broad flavour of what’s in store.

Currently Club Study is a complimentary offering as part of 59club’s commitment to support the Club Manager to achieve Customer Service Excellence by harnessing insight, collaboration and building community.

View examples of recent reports here.

Visit here to learn more and sign up!

Partner Spotlight – Camiral Golf & Wellness

Camiral Golf & Wellness successfully gained a prestigious Gold Flag at our recent Service Excellence Awards, not only this but Marta Castells was crowned F&B Manager of the year. Camiral uses the in depth data provided from the Golf, Hotel & F&B journey as well as the sales enquiry calls to enhance their experiences, we asked David Ashington (Director of Golf) to share his thoughts on working with 59club Europe South.

“I have been working with 59club across three properties over many years, all of different dimensions, needs and requirements. At each venue we have found a wide range of extremely qualitive points of use and quite often more than 59club actually announce as their main purpose

Firstly, having so much data to analyse at your starting point and then measuring your quest for change allows you to detail and study your strengths and weaknesses of the customer journey and most importantly in the eyes of an independent client. With so many customer check points along the journey this ensures, as a leader, you are focused in the right areas for improving. The support of having the 59club team visit you on property to then demonstrate and quantify this to your teams is invaluable and quite often enlightens the teams to areas they might not see as overly important, in equal measure it allows you to praise certain areas that they are improving in their performance levels.

Secondly, I find it invaluable to spend time on the visit to allow myself and my senior staff to brainstorm ideas and processes you might wish to implement. Given that 59club evaluate a huge number of properties worldwide they can often assist with support or valid points of view towards operating procedures that are successful (or not) which in turn can add justification to your decision making or systematic processes.

Overall, I am absolutely delighted to have been working in close capacity with 59club and can only highly recommend that other fellow Managers and Directors take serious consideration towards utilizing the benefits that 59club can offer to your venue”

Cérémonie des trophées de l’Excellence au Golf d’Ormesson les 20 et 21 Avril 2023

Wednesday February 8, 2023

Nous sommes très heureux de vous confirmer l’organisation de notre deuxième cérémonie des trophées de l’excellence 59Club au Golf d’Ormesson, les 20 et 21 Avril 2023.

Programme du 20 avril :

conférence annuelle autour de la qualité, de l’excellence client et de la formation des équipes avec l’intervention de professionnels,
palmarès et remise des trophées 59Club aux meilleurs sites lors de notre deuxième cérémonie des trophées de l’Excellence 59Club et du dîner de gala.

Programme du 21 avril :

« 59club Trophy » : compétition en scramble à 4 avec tous les acteurs de la filière du golf.

Nous espérons que vous serez en mesure de vous joindre à nous pour l’événement, alors que nous honorons les meilleurs équipes et établissements de France qui ont offert les plus belles expériences clients en 2022, selon les audits des clients mystères de 59Club.

De plus amples informations sur l’événement suivront, mais toute demande immédiate doit être adressée à Colin Bosio, colin@59club.com ou au 0782103118.

Nous sommes impatients de célébrer l’excellence des ventes et des services avec vous !

Awards of Excellence Ceremony at Ormesson Golf Club on 20-21 April 2023

Wednesday February 8, 2023

We are very excited to confirm that the 59Club Excellence Awards Ceremony will be held at the Ormesson Golf Club on 20 and 21 April 2023.

Program on 20 April :

Annual conference on quality, customer excellence and team training with the intervention of professionals,
59Club trophies awarded to the best sites during the inaugural 59Club Excellence Awards ceremony and gala dinner.

Program of April 21th :

“59club Trophy”: 4-man scramble with all the actors of the golf industry.

We hope you will be able to join us for the event as we honour the best teams and venues in France that have delivered the best customer experiences in 2022, according to 59Club mystery shopper audits.

More information on the event will follow, but any immediate enquiries should be directed to Colin Bosio, colin@59club.com or 0782103118.

We look forward to celebrating sales and service excellence with you!

Golf’s Customer Service Management Specialists expand operations as 59club Nordic launches.

59club, the industry leading Customer Service Analysts and Training Provider has today announced its expansion into the Nordic regions of Iceland, Finland, Norway, Sweden & Denmark, bringing their wealth of Mystery Shopper Audits, Satisfaction Surveys and Employee Training Programs – created specifically for the golf & hospitality industry – to the fore.

Impressive expansion plans have already seen local 59club divisions established, currently supporting hundreds of golf clubs, resorts and management groups within the USA, Canada, UK, Europe, Asia, Middle East, Africa and most recently Australia & New Zealand. It was only a matter of time before the global leaders firmed up their support in the Nordic regions, as they work tirelessly to help clubs shape and develop their sales & customer service cultures.

After a long-standing engagement between 59club HQ and The Scandinavian Golf Club, alongside additional partnerships with European Tour Destinations within the Nordic regions; 59club are delighted at the prospect of having feet on the ground to further support these venues, and attract many more just like them who share the same focus of elevating customer service levels, with the desired effect of driving retention, revenues, and profits.

The new opening welcomes Sebastian Czyz Bendsen, as 59club Nordic’s Sales Manager.

Having graduated from Kent State University, OH, USA with a BA in Finance and a MA in Sport and Recreational Management, and after a well-spent career in golf – most recently in his home Country working with the Danish Golf Union – Sebastian joins 59club with a wealth of attributes and a self-confessed love of educating and guiding leaders towards innovative ideas.

Many would say he’s the perfect fit, offering industry experience and driven by his passion and excitement for connecting Golf Club’s within the Nordic regions, with the resource and global formula to excel their customer experience, and to create an even better community for their members & guests.

Of the announcement, Simon Wordsworth, 59club CEO said “Sebastian is a real go-getter, and well versed in the role that Customer Service plays in growing the game of golf and keeping players enthused and loyal to the sport. And now as he joins 59club, he’s ready to take the support and intel he can offer to clubs a leap further. Sebastian appreciates the complexities of club cultures and has worked with similar principals when supporting the US collaborations with the PGA of America, ClubCorp (now Invited), the TPC Network and Kemper Sports. All private golf corporations, and all searching for means to optimize their business, as well as recent initiatives delivered by the Golf Union.

“We are all excited about the impact that 59club will make in the region, our global benchmarking data is second to none, and as always, we are spurred on by the rewards our clients enjoy, as we deliver the roadmap to measure, train, support and reward the individuals, teams, managers and groups we work with to perfect the art of delivering Customer Service & Sales Excellence – we can’t wait to get started!”

Opening offers are now being promoted, all clubs interested in becoming the first to sample 59club’s industry leading Mystery Shopping Services, Satisfaction Surveys and Training Tools are invited to reach out to Sebastian@59club.com to sign up for a demo and to unlock their FREE trial.

Paul Armitage will lead the expansion of 59club (customer satisfaction services) across Western Europe, Morocco and Tunisia.

Thursday March 26, 2020

59club continues its growth with the creation of the Western Europe and North Africa division in order to improve sales and services, by increasing customer satisfaction, turnover and profits

January 30, 2020: Golf and leisure clubs, hotels, restaurants and spa destinations can now benefit from an in-depth vision of their operational successes and areas in search of improvement thanks to the formation of a division dedicated to France ; Belgium; The Netherlands; Swiss; Germany; Austria; Morocco and Tunisia.

The new division will be managed by the highly decorated Director General of Golf National in Paris; Paul Armitage, who, alongside his other commitments, will also co-own and lead the expansion of 59club in Western Europe and North Africa. It is the latest addition to the world’s leading customer service specialists – currently operating across the UK, Europe, the Middle East, Africa, Asia and the United States. United.

59club is renowned for their performance management tools, customer satisfaction surveys, mystery shopping audits, while training and education services are widely regarded as the best in their class in the industry. industry.

With many world leading sites, 59club offers an acclaimed path to measure and develop levels of customer service and sales performance for staff. Their know-how and expertise hold the key to growth, which considerably increases the acquisition, satisfaction, loyalty and profitability of companies of all sizes.

59club has been present across Europe for over 10 years after engaging with many leading golf and hospitality sites, including European Tour Destinations; Le Golf National, Terre Blanche, Diamond Country Club and Golf Club St Leon-Rot alongside Monte Rei, Alcanada and La Manga among many others. With a dedicated local presence, the grip of the 59club in the region is ready to perfect the golf, leisure and hospitality experience offered to consumers while pushing the club’s revenues to new heights.

59club’s online dashboard allows these managers to compare results to the industry benchmark, top performing properties and even direct competitor sites of their choice, making it one of the the only way for sites to measure their performance within their market.

After the launch of 59club Western Europe and North Africa, 59club CEO Simon Wordsworth said: “We are absolutely delighted to expand our range of services in Europe and North Africa and to start with launch of this new business. 59club is a people affair, we could not ask for better partners to lead this division than Paul Armitage and Sylvain Marcati who will drive our expansion in the region. We have the utmost confidence in both of them. Our data collection and analysis tools will help golf clubs and other hotel establishments get the most out of their activities and put customer service back at the forefront of club and resort management. It’s great to see our product now available in French. “

Paul has worked in the golf industry since 2003. He held several site manager positions before joining group headquarters and successfully developing brands such as LeClub Golf.

Paul joined the French Golf Federation in 2014 to help prepare Le Golf National, not only to host the 2018 Ryder Cup, but also to elevate levels of service and experience to resemble those of other golf destinations in major tournaments around the world.

Working with 59club tools to help improve standards and with Paul’s knowledge of the needs of modern golfers – it’s a combination for success. So it was an obvious choice for Paul to help bring 59club to wider markets across Western Europe, Morocco and Tunisia.

“Customer service must be the number one priority of all golf and hotel managers,” said Paul Armitage, partner at 59club Western Europe and North Africa. “In today’s world, competition is fierce. Once you lose a customer because of poor service, it’s likely they’ll never come back. This is why 59club was created. It is the only benchmarking tool specific to golf, leisure and hospitality in the world that provides this type of objective analysis, ensuring that operators make informed decisions to increase customer loyalty.

“I am extremely proud to have excelled with the help of tools provided by 59club to the Golf National, and just as enthusiastic about the idea of generating the same important successes for my peers across the region, as an association with 59club offers. ”

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