Within days of opening a dedicated 59club office in Germany, the iconic Golf Club St. Leon-Rot located on the Southwest of the Country, has become the first German club to partner with the leading customer service specialists – signaling that demand across the DACH region for 59club’s global insights, management tools & training services will be high.
Golf Club St. Leon-Rot was famously founded on one man’s vision of wanting to create a unique golfer’s paradise of world-class golf courses, club houses and practice facilities. That ethos quickly attracted some of the industry’s highest profile golf tournaments, and also saw the academy turn out Major Champions in Bernhard Langer and Martin Kaymer.
That same passion and desire to compete at the very highest level was the driving force that led current General Manager, Moritz Lampert, to select the perfect partner in 59club to support the club’s ambitions of achieving customer service ‘excellence’.
Of the partnership, Lampert, said;
“We are delighted to be the first German golf club to join the internationally renowned 59club. With 59club’s industry-leading management tools, we hope to measure and collect high-quality data in order to optimise our business processes with the aim of offering our members and guests the best possible service.”
Moritz Lampert, General Manager, Golf Club St. Leon-Rot
The affiliation will see 59club deliver a diligent program of mystery shopper audits that measure all areas of the customer experience & sales performance – spanning the reservation, arrival, locker-rooms, retail enquiry, practice facilities, on-course services, golf course presentation & amenities including the food & beverage experience & upselling skills – providing comprehensive insights, and also drawing monthly performance comparisons to the regions local community, the global industry average and the best performing properties world-wide.
Affiliate properties also benefit from 59club’s customer satisfaction surveys, and their renowned training services, globally credited for developing some of the finest people, processes, and performance within the world of Golf Club Management.
Newly affiliated clubs are reported to have achieved a 112% increase in sales performance & upselling alone, with one property remarkedly enjoying an uplift of 200% after combining mystery shopping with 59club training services.
With data like this, it’s only a matter of time before more clubs in the region enlist 59clubs support, wanting to reap the benefits of improved customer service standards and elevated sales performance.
James Jewell, Director of 59club Central & East said “I am delighted to welcome our first partner in Golf Club St. Leon-Rot, they join other celebrated properties from around the globe which include The Belfry, Emirates Golf Club and TPC Sawgrass to name a few, and hundreds others who regard 59club as the best in business when it comes to our transformative approach to customer service standards and club profitability.
“I look forward to working with Moritz and the team, and the wider golf club community as we push the boundaries of how customer service is perceived and delivered in the DACH region and across our neighboring countries”.